Time	Topic	Speaker
1:00 - 1:05 pm	Welcome	Debbie McNaughton, Scottish Transfusion Services Claude Lebeouf, Hema Quebec
1:05 - 1:15 pm	The Impact of Temporary Deferrals on Future Blood Donation Behavior Across the Donor Life Cycle	Prof. Dr. Michel Clement, University of Hamburg and German Red Cross; Edlira Sheu, Copenhagen Business School
1:15 - 1:25 pm	Digitizing  the Donor Experience: EFS' Omnichannel Strategy and Digital Tools for an Effective Digital Donor Journey	Marion Leblond, Etablissement Francais du Sang
1:25 - 1:35 pm	International Mentoring Program	Gavin Evans, Global Blood Fund
1:35 - 1:45 pm	Evolving the Employee Experience at Canadian Blood Services	Suzanne Bergeron and Jamie Campbell, Canadian Blood Services
1:45 - 1:55 pm	Donor Advertising - Donor Perceptions Through a Creative Journey	Jennifer Wilson, Scottish National Blood Transfusion Service
1:55 - 2:05 pm	Personalisation Through Direct Communication Channels	Amy Rozsa, Australian Red Cross LifeBlood
2:05 - 2:25 pm	Panel Discussion and Q&A	Moderator: Debbie McNaughton, Scottish National Blood Transfusion Service
2:25 - 2:30 pm	Closing Remarks	Claude Lebeouf, Hema Quebec