ADRP Pre Conference Session: Addressing Donor Recruitment Challenges – Engaging with Zillennials

Sponsored by: 

A challenge that is top-of-mind for many blood centers is how to attract and retain younger generations of donors. Abbott is on a mission to do just that, helping create a more diverse and sustainable blood and plasma supply for years to come. Discover how we uncovered donor motivations and leveraged insights from a primary market research study to create a movement around blood and plasma donation in the U.S. with Millennials and Gen-Z. And we’re just getting started.

Breakfast will be provided.