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Calendar of Events

    • Wed, November 13, 2024
    • 1:00 PM - 2:30 PM
    • Online
    Register

    ADRP 2024 International Showcase

    Join the ADRP International Outreach Committee as they share their insights on common topics from around the world.  

    Topics include:

    The "License to Save Lives" campaign, low-budget but highly effective "guerrilla" marketing strategy that resulted in a 20% increase in new donors.   Eva Petra Gómez Sjunnesson, Head of Communication and Marketing, Banc de Sang i Teixits de les Illes Balears

    AI in blood donation: Implementation of an automated and efficient system to optimise the call of donors in three hospitals in Catalonia.  Iris Garcia, PhD, Blood and Tissue Bank, Catalonia

    Breaking through the white noise: how community leaders can amplify our voice.

    Chelsey Smith, Director, Public Relations, NYBCe 

    Using AI to increase efficiency on social media (while staying human and full of empathy)? Yes we can

    Patrice Lavoie, Director, Public Relations and Outreach, Hema-Quebec

    Plasmattaque a successful friendly competition between universities. Brigitte Bernier, Senior Advisor, Donor Recruitment, Hema-Quebec


    Registration is complimentary for blood center staff.


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ADRP: The Association for Blood Donor Professionals is a 501(c)6 non-profit organization.

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