ADRP Pre Conference Session: Leverage Technology to Recruit the Next Generation of Donors!

Sponsored by: 

Attracting Gen Z and young Millennial donors requires more than making a fun TikTok video. Consistently attracting your next generation of donors requires creativity, strategy... and a little fun! In this high energy session, you will discover the key to building online relationships that translate into donations.

Objectives:

• Identify the top social networks for engaging with action-oriented potential donors.
• Understand how to connect with powerful online influencers and how to turn existing donors into word-of-mouth recruitment engines!
• Uncover cool ways to deepen relationships using technology without losing the human touch.

Speaker: Crystal Washington 

Crystal Washington works with organizations that want to leverage technology to increase profits and productivity. As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics, and makes them easy to understand and accessible for everyday people. Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE and as a sought-after keynote speaker, she has entertained and educated audiences around the globe. She has appeared in numerous publications including Entrepreneur, Bloomberg Businessweek, and Forbes and is regularly called on by major television networks as a tech expert. Crystal is the author of the books One Tech Action and The Social Media Why.