Adam's journey into blood donation advocacy began before his daughter urgently needed a life-saving blood transfusion. Since then, he has organized numerous successful blood drives and introduced innovative initiatives to encourage individuals to donate more frequently. Adam's dedication has yielded remarkable results. Over the past three years, his advocacy efforts have resulted in an increase in new donors and significantly higher donation frequency among existing donors. In 2022, 1,535 donors committed to the 56-Day Challenge initiated by Adam, and 61% of them successfully completed the challenge. This led to a substantial increase in blood donations, making a real difference in our community.  Adam's impact doesn't stop at organizing blood drives and providing financial support; he has also played a vital role in increasing the visibility of the 56-Day Challenge through various media platforms and personal appearances. Furthermore, his personal commitment as a frequent blood donor, having donated five times in 2023, is a true testament to his passion for the cause. 

Kelli Rai has played a crucial role in transforming Versiti's donor experience platform, the Versiti Way of Serving, with her visionary leadership and unwavering dedication. Collaborating with a seasoned learning and development consultant, she shaped a platform drawing on over 70 years of blood donation expertise. Through meticulous mapping of the donor journey, Kelli identified pivotal moments shaping the overall donor experience. Her guidance has driven a substantial increase in the net promoter score, thereby elevating donor satisfaction.  In addition to her role in learning and development, Kelli draws on her extensive marketing and donor feedback experience to enrich the Versiti Way of Serving. Her deep understanding of the donor experience has led to the creation of a program not only supporting customer service but also fostering a mindset of service, ensuring a memorable experience that encourages donor return.  Kelli's impact extends beyond Versiti, reaching other blood centers through presentations and outreach efforts. 

Tracy's exceptional leadership skills, including integrity, self-awareness, courage, respect, compassion, and resilience, have set her apart as a true leader in her field. She is dedicated to empowering and leading her teams in Donor Relations and Collections, approaching them with empathy and fostering a customer and team member focus. Under Tracy's leadership, her teams are encouraged to take advantage of training opportunities and are provided with the necessary tools to exceed expectations in delivering products and services. Tracy's commitment to understanding and resolving any obstacles that may stand in the way of her team's success is evident in her proactive approach to problem-solving. She creates a psychologically safe environment that promotes critical thinking and open communication, always leading with kindness and empathy.

Brad has been an integral part of the ADRP Conference committee since 2019, demonstrating his wholehearted dedication to the advancement of ADRP's initiatives. Even in the face of unprecedented challenges, such as the conference being delayed and transitioned to a virtual format in 2020, followed by further delays in 2021 due to the pandemic, Brad's steadfast and unwavering commitment to the conference planning process has been truly remarkable. His willingness to offer support in any capacity needed, coupled with his proactive involvement both on-site and virtually, has embodied the spirit of volunteerism and collaboration that ADRP holds dear. In addition to his behind-the-scenes contributions, Brad has also served as a moderator for several ADRP sessions, further amplifying his impact within our community. Brad's selfless dedication and demonstrated leadership qualities have made significant contributions to the ADRP community.

JB's remarkable journey in the blood banking industry began in 1980 as a part-time phlebotomist while attending college. Over the course of four decades, he has held various roles, including phlebotomist, recruiter, regional and executive director, VP of operations, and now President and CEO. JB's dedication and passion for his work have left a lasting impact on both the association and the industry. Beyond his professional accomplishments, JB has been an invaluable mentor and friend to numerous staff members and a longtime supporter of ADRP. His military career, retiring as a Lieutenant Colonel from the US Army Reserve after 30 years, speaks volumes about his unwavering commitment and leadership. His experience in the Logistics Branch and his deployments to various parts of the world highlight his exceptional service to our country.