Topics Include

The "License to Save Lives" Campaign, Low-Budget but Highly Effective "Guerrilla" Marketing Strategy that Resulted in a 20% Increase in New Donors. Eva Petra Gómez Sjunnesson, Head of Communication and Marketing, Blood and Tissue Bank, Balearic Islands, Spain.

AI in Blood Donation: Implementation of an Automated and Efficient System to Optimize the Call of Donors in Three Hospitals in Catalonia. Iris Garcia, PhD, Blood and Tissue Bank, Catalonia

Voices in Action: How Community Leaders Can Amplify Our Voice. Chelsey Smith, Director, Public Relations, NYBCe

Using AI to Increase Efficiency on Social Media (While Staying Human and Full of Empathy)? Yes We Can. Patrice Lavoie, Director, Public Relations and Outreach, Héma-Québec,

Plasmattaque: a Successful Friendly Competition Between Universities. Brigitte Bernier, Senior Advisor, Donor Recruitment, Héma-Québec.

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