ADRP 2024 International Showcase
Join the ADRP International Outreach Committee as they share their insights on common topics from around the world.
Topics include:
The "License to Save Lives" campaign, low-budget but highly effective "guerrilla" marketing strategy that resulted in a 20% increase in new donors. Eva Petra Gómez Sjunnesson, Head of Communication and Marketing, Banc de Sang i Teixits de les Illes Balears
AI in blood donation: Implementation of an automated and efficient system to optimise the call of donors in three hospitals in Catalonia. Iris Garcia, PhD, Blood and Tissue Bank, Catalonia
Breaking through the white noise: how community leaders can amplify our voice.
Chelsey Smith, Director, Public Relations, NYBCe
Using AI to increase efficiency on social media (while staying human and full of empathy)? Yes we can
Patrice Lavoie, Director, Public Relations and Outreach, Hema-Quebec
Plasmattaque a successful friendly competition between universities. Brigitte Bernier, Senior Advisor, Donor Recruitment, Hema-Quebec
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