about

Navigating changes in donor eligibility can sometimes feel overwhelming, but this immersive virtual conference is designed to equip industry professionals like you with invaluable insights, strategies, and best practices to confidently tackle these challenges and turn them into opportunities. 

This Master Class is about more than just implementing a single deferral change. Instead, you'll hear from award-winning leaders from outside the blood community about how to build a culture that helps your center more adaptable to future changes for the long-term, learn how to handle challenging conversations on and offline, and hear the cutting-edge strategies being embraced across other industries so they can thrive during times of change. And of course, you'll get the latest data, hear best practices, and be a part of thought-provoking conversations with your industry peers. 

Gain the insight you need to help your blood center thrive through sessions  covering: 

Strategic Public Relations and Messaging: Learn how to navigate potential controversies, manage media engagement, and maximize positive impact.

Next-Level Donor Recruitment Strategies: Gain insights on targeting impacted donors and fostering long-term donor relationships.

Staff Training: Equip your team with the skills and knowledge required to adapt to eligibility changes. Learn best practices for training staff on new guidelines, ensuring cultural competency, and fostering a donor-centric culture within your organization.

Comprehensive Member Resources and Support: Discover the latest ADRP resources to support blood centers during changing eligibility, including education and engagement toolkits.

Real-Life Case Studies and Success Stories: Learn from colleagues' experiences, strategies, and tactics for overcoming challenges and achieving success.

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